Trust Leaks in CPA Intake Funnels. The Silent Drop-Off Most Firms Never Measure.
A managing partner can have a strong reputation offline and still lose high-value prospects online. This brief outlines the most common trust leak points in accounting firm intake funnels, including review profile inconsistencies, thin third-party validation, and misaligned service page claims. The goal is not visibility. The goal is conversion confidence at the evaluation checkpoint.